Cookie Policy
Last updated: 2026-02-06
This Cookie Policy explains how Baltvia UAB uses cookies and similar technologies (e.g., pixels, web beacons) (hereinafter referred to as "cookies") on its website https://www.baltvia.com.
What are cookies?
Cookies are small text files that a website saves on your computer or mobile device when you visit the site. They enable the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.
How do we use cookies?
We use cookies for various purposes, including:
- Essential cookies: These cookies are necessary for the website to function properly.
- Analytical cookies: These cookies help us understand how visitors use the website so we can improve it.
- Advertising cookies: These cookies are used to display more relevant advertisements to you.
Your cookie choices
You can change your consent settings at any time by clicking the cookie settings icon located at the bottom of the page. Here are your options:
- Essential cookies: These cookies are necessary for the website's operation and cannot be disabled.
- Analytical cookies: You can consent or decline the use of these cookies. If you consent, we will use these cookies to collect anonymous information about how you use our website.
- Advertising cookies: You can consent or decline the use of these cookies. If you consent, we and our advertising partners will use these cookies to show you more personalized ads.
Your choices will be saved and applied across our website. If you wish to withdraw your consent, you can do so by clicking the cookie settings icon located at the bottom of the page.
Third-party services we use
We use the following third-party services on our website, which may also use cookies:
- Google Analytics 4 (GA4): We use GA4 to analyze website traffic and visitor behavior. GA4 uses cookies to collect anonymous information, such as pages visited, time spent on the site, and device type.
- Google Ads: We use Google Ads to show you relevant ads on other websites. Google Ads uses cookies to track your online activity and show you personalized ads.
- Facebook Pixel: We use Facebook Pixel to track actions on our website and show you relevant ads on Facebook and Instagram platforms.
We also track events on our website using the platforms mentioned above to better understand user behavior and optimize advertising campaigns.
Cookie Tables
Google Analytics 4 cookies
| Name | Description | Expiration | Type |
|---|---|---|---|
| _ga | Used to distinguish unique users by assigning a randomly generated identifier. | 2 years | Analytical |
| _ga_[container-id] | Used to persist session state. | 2 years | Analytical |
| _gid | Used to distinguish users. | 24 hours | Analytical |
Google Ads cookies
| Name | Description | Expiration | Type |
|---|---|---|---|
| _gcl_au | Used by Google Ads for conversion tracking and measuring ad effectiveness. | 90 days | Advertising |
| IDE | Used by DoubleClick (Google Marketing Platform) to display targeted ads based on user interests. | 13 months | Advertising |
| ANID | Used by Google advertising to display ads on other sites. | 13 months | Advertising |
Facebook Pixel cookies
| Name | Description | Expiration | Type |
|---|---|---|---|
| fr | Used by Facebook to deliver, measure and improve the relevancy of ads. | 90 days | Advertising |
| _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 90 days | Advertising |
| _fbc | Identifies the browser for advertising and site analytics purposes. | 90 days | Advertising |
| tr | Used for pixel tracking and conversion tracking. This cookie is not stored in the browser. | Session | Advertising |
The cookies listed above are the most commonly used, but the list may change. We recommend checking this page periodically for updates.
How to manage cookies in your browser
Most browsers allow you to manage cookies through their settings. You can choose to block all cookies, accept only certain cookies, or delete all saved cookies. Instructions on how to do this can be found in your browser's help section. Please note that if you disable cookies, some features of our website may not function properly.
- Chrome: Manage cookies in Chrome
- Firefox: Enable and disable cookies in Firefox
- Safari: Manage cookies and website data in Safari
- Edge: Delete cookies in Microsoft Edge
- Opera: Manage cookies in Opera
Contact Us
If you have any questions about our Cookie Policy, please contact us: lt@baltvia.com.